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Business lines

Imagine. Dare. Execute.
Yamed Capital is active in all asset classes
Properties in all sectors: residential, office, commercial,
hotel, industrial and logistics, specialised real estate (health and education)

Our business lines provide private, institutional and public investors with an integrated and powerful real estate platform for investing, protecting and adding value to their capital in all real estate segments.

INVESTMENT MANAGEMENT

Our Group has been structured to ensure a close alignment of interests with our investors and to build up a trusted long-term relationship with our clients.

Creating value on behalf of our clients, across all asset classes, is at the heart our Investment Management teams’ priorities. They are specialized in the management and value creation of real estate investments, assets and projects, both on behalf of our Group and our clients and are able to offer a wide range of services and investment opportunities.

The teams use all their know-how to offer our clients a preferred, confidential and transparent access to investment opportunities in line with their strategy, their needs and their constraints. The Group also leverages on all our other business lines in order to structure and execute these investments strategies.

The Group is also able to co-invest with its clients on strategic projects.

Club Deals
Investment strategy built around gathering a limited number of co-investors for specific and already identified investment opportunities.
Our teams undertake the financial, tax and legal structuring (including corporate governance schemes), through the set-up of Special-Purpose Vehicles.

Separate Accounts
Our Group can provide all the services of an integrated real estate platform to clients willing to execute real estate investment strategies independently and without external investors.

Moroccan REITs (‘OPCI’)
NEMA Capital, a regulated subsidiary held under a 50/50 joint-venture with Société Générale Maroc Group, is a management company specialized in ‘Organismes de Placement Collectif Immobilier’, a form of REIT (Real Estate Investment Trust) recently introduced in Morocco. NEMA Capital has an agreement from the Moroccan financial markets authority (‘Autorité Marocaine du Marchés des Capitaux’) and hence provides a preferred access to this new investment product.

Funds (institutional and private investors)
For clients willing to benefit from synergies and risks diversification, the Group can offer investment opportunities in multi-assets real estate investment funds, built around a predefined strategy, a risk/return profile, a geographic/sector allocation and an investment duration.

Yamed is already active on this segment through two sectorial strategies :
   – Education Real Estate
The Group is contributing, on behalf of clients, to the set-up and management of a portfolio of income-producing assets in the private higher education sector, comprising the campus and students residence of ‘Université Internationale de Casablanca’ (Casablanca International University), ‘EM Lyon’ Business School (Casablanca-Marina) and ‘Université Privée de Marrakech’ (Marrakech Private University).
   – Hospitality Real Estate
Our teams are currently structuring, on behalf of some of our clients, several investment opportunities in the hospitality sector, focused on the urban lifestyle segment, with a first asset under development in Casablanca..

PROPERTY DEVELOPMENT

The Group can leverage on the experience of its shareholders and the 10 years’ experience acquired by Yam Invest as the reference shareholder of Cogedim, the French leader in high-end real estate development.

Yamed Capital has successfully created and developed two well-established brands in the real estate development sector:

Yamelki is the affordable housing brand developed by Yamed Capital. Its ambition is to conceive qualitative affordable housing with an innovative architectural approach in Morocco.

Yamed Promotion specializes in high-end and luxury residential properties. The teams conceive and develop exceptional residential projects, offering durable and functional living spaces.

CONSTRUCTION

Our Construction teams bring their technical expertise to projects managed by the Group and to external clients.
Whatever the project is, the teams will always prioritize compliance with specifications, budget and deadlines, as well as a focus on quality, safety and the environment.

Architecture & Design
In order to benefit from all the advantages of an integration of all the core skills of the value creation chain in real estate, Yamed created a business line specialized in architecture and design. The teams offer to their clients a close support during the initial conception phase of their projects. They work in close cooperation with all our other business lines, ensuring that their conception incorporates all the technical, Commercial and financial constraints of a project.

Turnkey Development
Our teams are able to execute turnkey development contracts, starting with assisting our clients in the definition or their needs and committing on a set of specifications, a deadline and a price.

Project Management
Our teams provide comprehensive project management services throughout each step of a project : preliminary studies, conception, management of tender offers, technical monitoring of the works and administrative and financial management.

ADVISORY & TRANSACTION

Our group comprises recognized professionals in real estate transactions and advisory, acting in total independence.

Residential Assets
Our Residential Assets teams are positioned as the leading independent sales platform on the Moroccan residential market.
Our teams provide comprehensive management services of  :
Pre-commercialization: definition of a marketing and communication strategy, set-up of the pricing, implementation of the on-site sales office with a dedicated team.
Commercialization: managements of the sales teams, set-up and monitoring of the commercial strategy and communication channels, from the initial reservation to the delivery and handover of the keys.

Commercial Assets
Our specialized Commercial Assets teams are able to assist our clients on all categories of commercial assets (offices, industrial and logistics, retail…etc.).
– Landlord representation:  we support landlords in positioning and letting their property (marketing strategy, search for tenants, assistance with drawing up contracts and negotiating)
Tenant representation: we support tenants with their real estate projects and help them throughout theirs relocation process  (identification of real estate options and negotiation support through to signature of the lease agreement).

Capital Markets
Our Capital Markets teams assist our clients for all their real estate assets/portfolios acquisitions and disposals. They bring their expertise and their knowledge of the markets in order to secure transactions in the best interest of their clients.

Client Care Center
Our customers are our key priority. This is the reason why our Group decided to set-up a specialized team in Customer Relations Management, helped by a powerful IT system, a computerized call centre and the continuous support of our Marketing teams.
– Yamed Store
Yamed Store offers an innovative and rich customer experience, allowing our clients to discover all the available real estate offer of Yamed Capital
– After-Sales Service
Our dedicated After-Sales Service teams provide a personalized assistance to all the buyers of the residential programs developed by the Group, in order to solve all the technical issues they may encounter during the delivery process.

FINANCIAL & SHARED SERVICES

All our clients and projects benefit from the support of robust shared services teams (including Marketing & Communication, Corporate Services, Private Services), ensuring a close monitoring of our activity and projects and a smooth and efficient cooperation across all our business lines.

Sourcing & Acquisitions
Our Sourcing & Acquisitions teams remain in close contact with the markets they cover, in order to be in a position to source investment and development opportunities, both for our Group and for our current investors and partners.